Molson Coors Distributor Conference
Molson Coors Distributor Conference
The Molson Coors Distributor Convention sets the strategic stage for the fiscal year and celebrates the power of the global network. We had the opportunity to tell their story through impactful keynotes, animations and videos, this time focusing on unifying a diverse portfolio of 20+ brands into a cohesive, cinematic narrative.
The Molson Coors Distributor Convention sets the strategic stage for the fiscal year and celebrates the power of the global network. We had the opportunity to tell their story through impactful keynotes, animations and videos, this time focusing on unifying a diverse portfolio of 20+ brands into a cohesive, cinematic narrative.
Color & Typography
Color & Typography
We developed guidelines that combine their existing brand elements with new ones, including shapes, colors, fonts, and logos, all influenced by their products.
We developed guidelines that combine their existing brand elements with new ones, including shapes, colors, fonts, and logos, all influenced by their products.
Motion and Design
Motion and Design
The Molson Coors Distributor Convention is part events package, part strategic brand top-line development. It’s not just about creating a high-energy event, but positioning the portfolio in the minds of distributors and retailers for the upcoming year. After developing a close working relationship with the Molson Coors team, we have the freedom to create immersive visuals that fuse visual metaphor and brand strategy together.
The Molson Coors Distributor Convention is part events package, part strategic brand top-line development. It’s not just about creating a high-energy event, but positioning the portfolio in the minds of distributors and retailers for the upcoming year. After developing a close working relationship with the Molson Coors team, we have the freedom to create immersive visuals that fuse visual metaphor and brand strategy together.
Slide Design
Slide Design
We bridged the gap between animation and presentation. By carrying the motion design through the transition moments and building it into the slides, we turned brand strategy and sales figures into a unified cinematic journey that never broke character.
We bridged the gap between animation and presentation. By carrying the motion design through the transition moments and building it into the slides, we turned brand strategy and sales figures into a unified cinematic journey that never broke character.
Video Production
Video Production
We reverse-engineered the production to solve for the massive screen and room. We planned every shot and animation to maximize the specific screen, lighting, and sound dynamics of the venue. By shooting in 8K, we achieved an immersive, IMAX-like impact where the visuals commanded the entire peripheral view of the audience.
We reverse-engineered the production to solve for the massive screen and room. We planned every shot and animation to maximize the specific screen, lighting, and sound dynamics of the venue. By shooting in 8K, we achieved an immersive, IMAX-like impact where the visuals commanded the entire peripheral view of the audience.
Sound Design
Sound Design
We view audio as a narrative force equal to the visuals. We developed a soundscape where audio cues didn't just play, they traveled. We choreographed sound effects to move dynamically through the room, tracking the visuals across the 100ft canvas. This spatial audio approach enveloped the crowd, keeping them on the edge of their seats by ensuring the impact was felt as physically as it was seen.
We view audio as a narrative force equal to the visuals. We developed a soundscape where audio cues didn't just play, they traveled. We choreographed sound effects to move dynamically through the room, tracking the visuals across the 100ft canvas. This spatial audio approach enveloped the crowd, keeping them on the edge of their seats by ensuring the impact was felt as physically as it was seen.
Next Project
Command the Room
Command the Room
Together we will synchronize every pixel, light, and decibel to create a stadium level immersive spectacle that moves your audience.
Together we will synchronize every pixel, light, and decibel to create a stadium level immersive spectacle that moves your audience.
