Experiential Production
Toronto
Kirstin Rajala
Why we Love Kirstin Rajala
B2B and B2C experience, event and conference producer with 30+ years in the room. Blends storytelling with boundary-pushing tech to build immersive, interactive experiences, with inclusive design at the centre of the work.
Contact Kirstin Rajala
Stats
Three time RBC Canadian Women Entrepreneur of the Year nominee, and Production Director for TEDxToronto from 2018 to 2019.
Case study
Federal Digital Transformation Showcase
Microsoft Federal
·
2023
A seamless, multimodal experience blending interactive design, storytelling and digital content to educate and inspire federal decision-makers, built as an immersive end-to-end learning journey around real-world technology applications in government leadership.
The showcase floor in Arlington, Virginia.
Green room developed an interactive UI/UX framework that tailored the experience to different audience segments, with automated content interfaces so facilitators could run multiple tours a day without a technician in the room.
Data visualisation station.
Working with Microsoft account teams and their customers, the team developed more than twenty real-world technology transformation stories, then designed the interiors and styling around them.
Showcase walkthrough.
Interior design and styling were delivered as part of the same engagement, alongside the content and the interface work.
Immersive learning journey, structured around real-world government technology applications.
“Our new Microsoft Digital Transformation Showcase in Arlington creates an immersive experience featuring real-world examples of the cloud, AI, machine learning, and 5G in action, to tell a holistic story about how Microsoft is unlocking a new era of government innovation.”
Rick Wagner, President, Microsoft Federal
